When you think of bear toys, you usually think of cute dolls or furry stuffed animals. The IWG Sleepy Bear Series completely changes this way of thinking as the toy bears are surrounded by knives, a skull and a wrench-like tool. One of the bears is even covered in what seems to be blood!
Check out the pictures to see more of these brutal bears.
Implications - Giving commonly used items or products an unexpected twist can appeal to a wide group of clientele seeking unique or alternative experiences when using such products. It is imperative that companies be willing to push the boundaries of traditional products. It is equally as important for companies to understand the benefits of having their products evoke new feelings, sensations or thoughts if they were to take on unconventional characteristics.