RETROSUPERFUTURE Joins IUTER on a Colorful Eyewear Capsule
Amy Duong — May 20, 2019 — Art & Design
References: retrosuperfuture & highsnobiety
Italian streetwear imprint IUTER works in collaboration with eyewear label RETROSUPERLABEL on a joint capsule entitled 'Import/Export.' The joint effort highlights the intercontinental connection that revolves around Italy and America, celebrating the recently dropped Reed Turbo sunglasses.
The eyewear brand's signature Reed Turbos are available in lime green or red option for the collaboration -- there is also a selection of marble-washed out shirts. The glasses draw inspiration from sportswear functionality, informed by a wraparound construction and high-tech toric lenses in a black hue. The red iteration is elevated with bright contrasting purple prints across the temples. The lime green version is detailed with magenta branding accents. To accompany the sunglasses are some collaborative apparel including a black tee, pink hoodie, lime green shirt, all of which are adorned in a marble wash.
The eyewear brand's signature Reed Turbos are available in lime green or red option for the collaboration -- there is also a selection of marble-washed out shirts. The glasses draw inspiration from sportswear functionality, informed by a wraparound construction and high-tech toric lenses in a black hue. The red iteration is elevated with bright contrasting purple prints across the temples. The lime green version is detailed with magenta branding accents. To accompany the sunglasses are some collaborative apparel including a black tee, pink hoodie, lime green shirt, all of which are adorned in a marble wash.
Trend Themes
1. Streetwear-inspired Eyewear - Opportunity for eyewear brands to collaborate with streetwear labels and create sportswear-inspired sunglasses frames.
2. Colorful Eyewear Capsules - Trend of collaborations between eyewear brands and fashion labels to create colorful and vibrant eyewear collections.
3. Marble-washed Apparel - Potential for fashion brands to incorporate marble-washed designs into their clothing collections, inspired by the collaborative eyewear capsule.
Industry Implications
1. Eyewear - Eyewear brands can explore partnerships with streetwear labels to tap into the demand for sportswear-inspired sunglasses frames.
2. Fashion - Fashion labels can collaborate with eyewear brands to release limited edition eyewear capsules featuring colorful and vibrant designs.
3. Clothing - Apparel brands can embrace marble-washed designs in their clothing collections, taking inspiration from the collaborative eyewear capsule.
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