The It's Not What It Seems art series is a great visualization for the common adage, "Don't judge a book by its cover." Its title prepares viewers for a fun bit of deception, except that at first it might be hard to figure out what the deception is. That is how well-executed the project is. While it appears to be made up of a cucumber, orange and eggplant, in reality the It's Not What It Seems series involves a banana, tomato and egg.
Conceived and created by Hikaru Cho, an artist born in Tokyo, Japan, and known for her hyperrealistic paintings, the It's Not What It Seems art series showcases her talent in a playful way. Visual News writes, "In transforming what we see, Cho is helping us re-think everyday objects along with human form and nature."
What's Driving This Trend
- Deceptive Food Art
- Opportunity for food artists and designers to innovate and create unique, unexpected food experiences.
- Hyperrealistic Art
- Opportunity for artists and designers to push the boundaries of realism using various mediums and techniques.
- Visual Deception
- Opportunity for designers and marketers to create visually deceptive products and packaging to stand out in the market.
Who This Affects Most
- Food and Beverage
- Opportunity for food and beverage companies to create unique, visually deceptive food products to attract customers.
- Art
- Opportunity for artists to explore and push the boundaries of hyperrealistic art and explore new mediums and techniques.
- Marketing and Advertising
- Opportunity for marketers and advertisers to create visually deceptive products and campaigns to capture consumers' attention and differentiate from competitors.
