Daniel Egnéus, an illustrator born in 1972 in Sweden, sees everyday life and art as an inseparable whole. To him, that includes the surroundings of Milan and Rome which have inspired the Italian Rooms series of watercolor paintings seen in the gallery.
Some of the clients who have incorporated Daniel Egnéus’s work include Pepsicola, BMW Germany, PlayBoy, MarieClaire, Adidas, Die Zeit, Nike, Time Magazine (Hong Kong), Leo Burnett (UK) and Design House (UK).
Implications - Consumers are looking for designs that they can relate to in some way. Products that contain an element of familiarity are appealing to those who want a closer connection to their purchases.
Key Themes Behind This Trend
- Everyday Life Inspiration
- Illustrations that draw inspiration from everyday life can appeal to consumers who seek a closer connection to their purchases.
- Watercolor Paintings
- Watercolor paintings may be a popular choice for designs that aim to connect with consumers.
- Relatable Designs
- Designs that contain an element of familiarity may be appealing to consumers seeking a closer connection to their purchases.
Where This Applies
- Illustration
- There may be opportunities for illustrators to create designs that draw inspiration from everyday life and incorporate watercolor paintings.
- Advertising
- Marketing campaigns by large companies, such as Pepsicola and BMW Germany, may benefit from incorporating relatable, everyday-inspired designs.
- Retail
- Retailers seeking to connect with consumers on a personal level may opt for designs that contain an element of familiarity.
