Daniel Egnéus, an illustrator born in 1972 in Sweden, sees everyday life and art as an inseparable whole. To him, that includes the surroundings of Milan and Rome which have inspired the Italian Rooms series of watercolor paintings seen in the gallery.
Some of the clients who have incorporated Daniel Egnéus’s work include Pepsicola, BMW Germany, PlayBoy, MarieClaire, Adidas, Die Zeit, Nike, Time Magazine (Hong Kong), Leo Burnett (UK) and Design House (UK).
Implications - Consumers are looking for designs that they can relate to in some way. Products that contain an element of familiarity are appealing to those who want a closer connection to their purchases.