The venerable Italian motorbike manufacturer Aprilia has revealed a sleek, stylish and super-powerful bike that stands out due to the spectacular amount of power that it generates from a relatively low weight.
The Aprilia Tuono 660 provides a curb weight of only 183 kg despite offer 95 horsepower, making it set a new standard as far as middleweight naked sportsbikes are concerned.
The Tuono 660 also comes with top-of-the-line electronic features such as adjustable traction control and engine braking features, not to mention cruise control and wheelie control for the more adventurous. Riders are given the option of fiddling with specific settings or going through manufacturer-programmed modes, making this Italian motorbike an excellent option for riders who like the option of switching between highly personalized and preset riding modes.
What's Driving This Trend
- Middleweight Naked Sportsbikes
- The trend is moving towards powerful yet lightweight sportsbikes that provide excellent handling and customizable settings.
- Top-of-the-line Electronic Features
- The trend is towards advanced electronic features such as adjustable traction and engine braking, as well as cruise control and wheelie control.
- Personalized and Preset Riding Modes
- The trend is towards bikes that offer both manufacturer-programmed modes and customizable settings for a highly personalized riding experience.
Who This Affects Most
- Motorcycle Manufacturing
- Innovative motorbike manufacturers have the opportunity to create powerful yet lightweight bikes with advanced electronic features and customizable riding modes.
- Automotive Electronics
- The trend towards advanced electronic features in motorbikes presents a disruptive innovation opportunity for companies specializing in automotive electronics.
- Experiential Marketing
- Motorbike manufacturers have the opportunity to create marketing campaigns focused on personalized and preset riding modes to attract riders seeking a highly customizable experience.
