Diesel Follows the 'Iron Man' Craze With a Fragrance for the Brave
Joanne Lam — March 29, 2010 — Pop Culture
References: diesel & latimesblogs.latimes
With 'Iron Man 2' hitting the theaters in less than two months, Diesel decided to launch a limited edition Iron Man version of their feisty fragrance, Only the Brave.
Changing the colors of the bottle to match that of the well-known Iron Man armor, Diesel maintains the original scent and manages to attract comic fans galore with its new red and gold outer shell. And the comic-filled packaging box featuring the famous hero adds a great finishing touch.
Be sure to check out the scent when it hits stores mid-April.
Changing the colors of the bottle to match that of the well-known Iron Man armor, Diesel maintains the original scent and manages to attract comic fans galore with its new red and gold outer shell. And the comic-filled packaging box featuring the famous hero adds a great finishing touch.
Be sure to check out the scent when it hits stores mid-April.
Trend Themes
-
Limited Edition Fragrances — The popularity of superhero and movie franchises can be leveraged by offering limited edition fragrances to die-hard fans.
-
Brand Collaborations — Collaborations with popular franchises can help brands expand their reach and tap into new customer segments.
-
Pop Culture Marketing — Using pop culture references and blending them with existing products can help attract customers who are fans of those references.
Industry Implications
-
Fragrance Industry — The fragrance industry can partner with popular franchises to create limited edition scents that cater to fans of those franchises.
-
Entertainment Industry — The entertainment industry can collaborate with brands to create products that tap into the fan base of popular franchises.
-
Consumer Goods Industry — The consumer goods industry can use pop culture references to market their existing products and attract new customers who are fans of those references.
3.1
Score
Popularity
Activity
Freshness
