Bonfire-Inspired Indoor Illuminators

The IRI Lamp Maintains a No-Waste Construction

The IRI Lamp has been designed by Shift and Nowaste Design as an illuminator that highlights a decidedly primal aesthetic, and brings a traditional exterior experience into the indoor environment. The lamp is achieved with Notwaste's OSB materials along with black rubber to give it an eco-friendly construction. The illuminator calls to mind the campfire or bonfire with light cascading outwards in a staggered manner thanks to the slated rubber wires.

The IRI Lamp features softened curves in place of harsh angles to give it a soothing aesthetic that's perfect for providing ambient illumination in a space. The lamp will speak to those with a penchant for camping or outdoor living to keep them and provide ambient illumination year-round.

Primal Aesthetics
Designing products with a primal aesthetic can appeal to consumers with an interest in outdoor living or camping.
Eco-friendly Construction
Using sustainable and eco-friendly materials in product design can attract consumers who prioritize environmental responsibility.
Ambient Illumination
Providing ambient illumination in indoor spaces can enhance the overall mood and atmosphere of a room.

Industries Being Reshaped

Interior Design
Exploring new ways to bring the outdoor experience indoors through product design can disrupt the interior design industry.
Sustainable Materials
Incorporating sustainable materials into product designs can disrupt the traditional materials industry and attract environmentally conscious consumers.
Home Decor
Innovating lighting designs for home decor that offer an ambient and natural aesthetic can disrupt the home decor industry and appeal to consumers seeking non-traditional decor options.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 25%
Freshness 12%