The IQ Light lighting system is based on single interlocking module and choice of assembly pattern. It can be formed to more than 21 different lampshade designs. You can even create your own!
The kit contains 30 modules and is available in five different sizes, modules range in diameter from 12 to 32 inches. Modules are made of translucent white PVC, which make them virtually unbreakable and easy to clean.
Implications - Consumers in modern society want to stand out from their fellow shoppers through their purchases. Designs that feature an unconventional aesthetic are appealing to those who desire some sort of differentiation from others. Companies trying to attract more buyers could focus on this when coming out with new items.