In Apple's newest iPhone X ad, the brand explores the possibilities of the phone's latest feature - facial recognition that unlocks the device with just a glance.
The one-minute commercial follows the adventures of a young girl as she prances through the halls of her high school having just realized that, like her phone, she can unlock anything with a glance. After opening a few lockers, the girl runs through an art classroom, where she's surrounded by exploding art supplies. She later moves to the gym, where she releases a room full of bouncing sports equipment.
Both an ode to the character's imagination and to the powerful technology of the iPhone X, this mischievous ad spotlights the endless possibilities of owning the brand's newest product.