Day-to-Night Menswear Collections

Ioanna Kourbela's Lookbook Has Styles That Easily Transition

Ioanna Kourbela's Fall 2015 collection is predicated on adaptable outfits that are wearable from day and well into the night.

The lookbook has streamlined silhouettes that are inspired by an hourglass shape, making for versatile slim-fitting clothing. The collection fuses sports and fitness styles with more formal and business-casual looks. The idea for the collection is to have pieces that allow men to go the entire day and wear the same outfits from work to play.

Most of the collection is styled in neutral blacks and grays, which allows the creative silhouettes to really shine. Some standout pieces include a stylish button-up dress shirt, with a fitted hood over it. Coupled with this are light pants that incorporate the comfort of sweatpants, while remaining professional.

Adaptable Menswear
Fashion companies can explore adapting menswear collections that can be worn from day to night, thereby adding more value to customers' investments.
Hybrid Fashion Styles
Bringing together different fashion styles, such as sports and fitness styles with formal and business casual looks, can yield innovative designs for the menswear industry.
Streamlined Silhouettes
Using streamlined silhouettes that take inspiration from an hourglass shape can add more versatility to men's clothing pieces.

Who This Affects Most

Fashion
Fashion designers and companies can take inspiration from Ioanna Kourbela's Fall 2015 collection to create their own adaptable menswear collections.
Retail
Retailers can create an in-store display that showcases the versatility of day-to-night menswear collections.
Technology
Technology companies can explore using innovative materials and smart textiles to create adaptable and versatile menswear pieces.
SCORE
5.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 80%
Freshness 8%

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