The Interview Russia 'Bobbi Brown' editorial highlights one of the best American beauty brands out there. Concentrating on the textures of certain products such as the creaminess of a red lipstick and the fineness of a pink blush, the photoshoot separates itself from more common ones. Instead of keeping the cosmetics on the face only, they appear to be placed on a piece glass as well for a dynamic aesthetic.
Shot by Henry Leutwyler, a photographer based in New York, the Interview Russia 'Bobbi Brown' editorial stars Anna Speckhart. Set to appear in the November 2012 issue of the magazine, the brunette beauty was made up by Bobbi Brown herself. Her hair was styled by Kevin Mancuso.
Why This Trend Is Growing
- Textured Beauty
- Creating new textures in cosmetics and beauty products could change the way that brands and companies approach their marketing campaigns, helping them tap into a new aesthetic.
- Visual Advertising
- Integrating products into an artful display, such as placing them on a piece of glass, could create new opportunities for beauty and cosmetics companies in visual advertising.
- Celebrity Collaborations
- Collaborating with prominent celebrities, such as Bobbi Brown working with Anna Speckhart, could drive significant business growth for beauty and cosmetic brands due to the increased exposure and attention.
Industries Being Reshaped
- Cosmetics
- Cosmetics companies could explore new textures and techniques to create unique and distinct products that stand out from the competition in a crowded marketplace.
- Fashion
- Using innovative visual displays to showcase products, particularly those related to beauty and cosmetics, could revolutionize the way that the fashion industry approaches marketing and advertising.
- Photography
- Photographers could create new opportunities through innovative approaches to product photography and advertising, pushing brands and companies to seek out creative and artistic ways to showcase their products.
