Faux Floating Photoshoots

The Interview Magazine September 2014 Demarchelier Editorial is Mid-Air

The Interview Magazine September 2014 editorial put on by photographer Patrick Demarchelier showcases a floating Keira Knightley. The black and white images make it appear as if the actress is suspended mid-air, a product of Demarchelier's talent and penchant for high fashion productions.

Stylist Elin Svahn stuck to the surreal and magical elements at play in this Interview Magazine photoshoot. Pieced together by Svahn were flowing lace dresses, sheer gloves, sheer strap dresses and an assortment of upscale formalwear.

Hair expert Martin Cullen kept Knightley's tresses both wet and dry. No matter the coif, Cullen ensured that the styles were sleek and well suited to greyscale backdrop that let on little color aside from dark shades.

Faux Floating Photography
There is an opportunity for photography companies to offer faux floating photography sessions for high-end fashion editorials and ads.
Surrealist Fashion Editorials
Fashion magazines and brands could create more surreal and magical fashion editorials as seen in this Interview Magazine September 2014 issue.
Versatile Hairstyling for Photography
There is a demand for hairstylists who can create versatile hairstyles suitable for both wet and dry conditions in photography and fashion shoots.

Industries Being Reshaped

Photography
Photography companies can offer faux floating photography for high-end fashion editorials and ads.
Fashion
Fashion magazines and brands could create more surreal and magical fashion editorials.
Hair and Beauty
There is a demand for versatile hairstylists who can create hairstyles suitable for both wet and dry conditions in photography and fashion shoots.
SCORE
1.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 26%
Activity 11%
Freshness 8%