Scarf-Encircled Editorials

The Interview A New Beauty August 2014 Photoshoot is Wrapped in Fabric

The Interview Magazine August 2014 A New Beauty editorial offers an extremely conservative look at models Julia Bergshoeff, Manuela Frey, Alisa Ahmann and Josephine Le Tortour. In each shot taken by photographer Craig McDean, the women were entirely covered from the neck down with oversize shawls and thick pillow-like scarves.

Fashion editor Karl Templer stuck to warm, fall themes via each ensemble. The scarves were paired with knit tights and oxford shoes, items that provide a look ahead at the Fall 2014 season. McDean added to these warm notes with black and white images, doing away with pops of color that are often seen in summertime photoshoots. Nonetheless, knit bodysuits sent the production through a loop, providing a nod to beach looks.

Oversize Shawls
Opportunity to innovate with new materials and designs for oversize shawls in the fashion industry.
Knit Tights
Potential for disruptive innovations in knitted tights, including new patterns and textures, in the fashion industry.
Black and White Images
Opportunity for disruptively innovating black and white photography techniques and equipment in the photography industry.

Who This Affects Most

Fashion
Potential for the fashion industry to explore new designs and materials for oversize shawls and knit tights.
Photography
Opportunity to develop new black and white photography techniques and equipment for creative and artistic shoots.
Textile
Scope for the textile industry to create innovative fabrics suitable for oversize shawls and knit tights.
SCORE
4.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 70%
Activity 42%
Freshness 8%

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