This product allows boaters to protect their possessions should they fall overboard. It is a water-activated balloon that inflates when submerged. A flashing LED-light blinks for 24 hours, allowing it to be seen at night. What can it hold? The Water Buoy can hold up to 1kg in weight - things such as keys, fishing tackle, cameras, PDAs, tools, and phones. The Water Buoy can only be purchased at water-buoy.com.
Implications - Consumers will always be in the market for products that make their lives easier and are highly functional. Products such as this buoy doubles not only as a floating device but also a storage device. Businesses that are looking to expand their enterprise should improve existing products to make them more functional to draw in more buyers.