The Instant Beer Cocktail Sugar Cube Trio allows users to transform their beer instantly into a refreshing Mexican Chelada, British Shandy, or German Radler cocktail. The easy-to-use cubs can be dropped into the lager or IPA of choice to create a novel beverage in seconds.
The Instant Beer Cocktail Sugar Cubes are available in three flavors; Grapefruit, Lemon, and Lime. The brand recommends for best results, that users "muddle your sugar cube first with just a bit of beer to allow it to dissolve before topping off with more beer."
The cubes offer a great way to add refreshing flavor without needing to be an expert mixologist. Fans can purchase the cubes online for $42 CAD.
Image Credit: Allison DeVane
Key Themes Behind This Trend
- Instant Beer Cocktails
- The trend of instant beer cocktails creates a disruptive opportunity in the beverage industry by providing a quick and easy way to add flavor to traditional beer.
- Sugar Cube Mixology
- The trend of sugar cube mixology creates a disruptive opportunity in the bar industry by simplifying the cocktail-making process and making it more accessible to novice drinkers.
- Flavored Beer Additives
- The trend of flavored beer additives creates a disruptive opportunity in the beverage industry by expanding the flavor profile of traditional beers and creating new experiences for consumers.
Where This Applies
- Beverage
- The use of instant cocktail cubes could be an innovative opportunity for beverage companies to create unique and refreshing beer products.
- Bar
- The use of sugar cubes in making cocktails could be an innovative opportunity for bars to simplify their cocktail making process and create new drink offerings.
- E-commerce
- The trend of flavored beer additives creates an opportunity for e-commerce companies to provide convenient and easy access to innovative beer products.
