An Instagram TV show will be the first program of its kind to broadcast exclusively on the picture-sharing social media platform. 'Artistically Challenged' is a television series that will air seven 15 second-long episodes, as that is the longest length an Instagram video can be. This stands in stark contrast to the standard season containing 22 or 45 minute long episodes.
The short time frame poses an interesting storytelling challenge for show creators Aleks Arcabascio, Jeremy Boros and Samuel Delmara. Given companies like Hulu and Netflix are creating original content, it's not surprising social media was the next medium to take this on. But the Instagram TV show is just the first to appear on Instagram, as 'Emma Approved' has been on YouTube and AMC's 'Halt and Catch Fire' had its beginnings on tumblr.
Key Themes Behind This Trend
- Short-form Content
- The rise of 15-second shows on Instagram presents opportunities for creating engaging short-form content.
- Platform-specific Programming
- The emergence of exclusive Instagram TV shows highlights the potential for platform-specific programming strategies.
- Alternative Storytelling Formats
- The use of 15-second episodes opens up new possibilities for experimenting with alternative storytelling formats.
Where This Applies
- Social Media
- Social media platforms like Instagram can explore innovative ways to engage users through exclusive TV shows.
- Streaming Services
- Streaming platforms like Hulu and Netflix can consider incorporating short-form content in their original programming lineup.
- Television
- Television networks can explore the potential of using shorter episode formats to attract viewers and differentiate from traditional content.
