This Instagram art project consists of pictures of strangers with their backs turned and silly made-up captions. Run by Brazilian creative team Alex Mendes and Hugo Catraio, We Never Met is an Instagram account whose subjects are always unknown to the photographer. While faces can betray any range of emotions and scenarios, backs give little away.
This gives Mendes and Catraio the opportunity to fill in the blanks and imagine what is really happening. The candid street photography is taken all over the world, as the pair of agency creatives often travel for their work at Ogilvy London. The pictures are typically taken on holiday or on weekends as a hobby. An example of a whimsical caption from the Instagram art project is "His dad is his hero. But as any superhero, he has a weakness: an obsession for Christopher Walken."