Value-Focused Insect Repellent Kits

Murphy's Naturals Insect Repellent Spray Bundle is at Costco

The Lemon Eucalyptus Oil Insect Repellent Spray Bundle is arriving exclusively at 250 Costco locations nationwide in the US and online to provide shoppers with a way to get ready for the season. The bundle includes one four-ounce bottle of the brand's plant-based repellent alongside two two-ounce spray bottles to make it great for family use. The formula used for the repellent is rated to provide up to six-hours of use per application and has a pleasant aroma that consumers of all ages won't mind applying.

Founder and CEO Philip Freeman spoke on the Lemon Eucalyptus Oil Insect Repellent Spray Bundle saying, "Being safe on gear and great for the whole family, our Lemon Eucalyptus Oil Insect Repellent Spray Bundle is perfect to stock up on, which makes it ideal for Costco’s loyal customers. With our great-smelling spray, they can go about their outdoor adventures for hours on end while keeping pests at bay.”

Plant-based Insect Repellents
There is a rise in demand for insect repellent products that use natural and plant-based ingredients, providing a disruptive innovation opportunity for companies to create more eco-friendly solutions.
Family-sized Insect Repellent Bundles
Consumers are looking for insect repellents that are family-friendly and come in larger bundles, presenting an opportunity for companies to create value-focused products that cater to family needs.
Long-lasting Insect Repellent
Insect repellents with longer-lasting effects are becoming more popular among consumers, creating an opportunity for companies to innovate and develop formulas that can provide extended protection from pests.

Where This Applies

Outdoor and Adventure Industry
Companies in the outdoor and adventure industry can benefit from creating plant-based and family-sized insect repellent products that cater to the needs of adventurous consumers.
Eco-friendly Personal Care Industry
The rise in demand for plant-based and natural insect repellents presents an opportunity for companies in the eco-friendly personal care industry to create innovative products that meet the needs of environmentally conscious consumers.
Retail Industry
The popularity of insect repellent bundle kits presents an opportunity for retailers to partner with companies that offer value-focused and family-sized products, increasing sales and driving customer loyalty.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 24%
Activity 38%
Freshness 17%