Better and Faster is an Innovation Marketing Book You Won't Want to Miss
References: betterandfaster & amazon
Keynote speaker Jeremy Gutsche's innovation marketing book 'Better and Faster: The Proven Path to Unstoppable Ideas' goes against the grain by instructing individuals to up their innovation by breaking free from past successes. While this might seem to go against any natural instinct, Gutsche advocates that a past success only lessens your ability to come up with great, new ideas by conditioning you to repeat what has previously worked in the past.
Often times our previous accomplishments impede the way we innovate in the future. In order words, we are pre-wired to repeat what steps and strategies have worked in the past to help achieve the same fruitful bounty. This is what Gutsche calls the Farmer mentality and it is one of three neurological traps individuals need to avoid in order to uncover their next big breakthrough.
Find out how to break free from your past successes and pick up your copy of Better and Faster HERE.
Often times our previous accomplishments impede the way we innovate in the future. In order words, we are pre-wired to repeat what steps and strategies have worked in the past to help achieve the same fruitful bounty. This is what Gutsche calls the Farmer mentality and it is one of three neurological traps individuals need to avoid in order to uncover their next big breakthrough.
Find out how to break free from your past successes and pick up your copy of Better and Faster HERE.
Trend Themes
1. Breaking From Past Success - Opportunity to disrupt traditional ways of innovation by encouraging individuals to break free from past successes and avoid neurological traps.
2. Unconventional Innovation Techniques - Opportunity to disrupt conventional innovation approaches and utilize unconventional techniques to generate new ideas.
3. Innovation Mindset - Opportunity to disrupt traditional approaches to innovation and adopt an innovation mindset based on adapting to changing conditions and exploring new ideas.
Industry Implications
1. Management Consulting - Opportunity for innovation consultants to utilize Gutsche's 'Better and Faster' book as a tool to help clients break free from past successes and generate new ideas.
2. Marketing - Opportunity for marketers to encourage unconventional approaches to innovation and generate new ideas by breaking from past successes and avoiding neurological traps.
3. Technology - Opportunity for technology companies to adopt an innovation mindset and explore new ideas that disrupt traditional ways of doing things.
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