The Ink N Drink markers are markers that contain heat-sensitive ink that changes color with reducing temperature. So now, coffee shop baristas can not only butcher the spelling of your name with a marker that changes color from green to blue, but they can help you know when it's safe to sip your drink so you don't scald your lip.
The marker's default ink is blue; but when the ink is exposed to surfaces with temperatures exceeding 65 degrees Centigrade (150 degrees Fahrenheit), it changes to green.
The Ink N Drink costs only $4 and works with the paper cups widely used in coffee shops as well as ceramic mugs, depending on the thickness of the material. If a mug is too thick, heat won't be transferred to its outer surface and the Ink N Drink won't be able to carry out its magical color-changing trick.
What's Driving This Trend
- Temperature-sensitive Products
- Product development opportunities for heat-reactive materials that change color or texture with temperature changes.
- Interactive Packaging
- Opportunities for packaging that interacts with the contents inside, allowing for more engaging and consumer-focused experiences.
- Smart Objects
- The potential for creating everyday objects that have interactive, functional features that enhance their usefulness.
Who This Affects Most
- Food and Beverage
- Opportunities for food and beverage companies to differentiate products and improve customer satisfaction by incorporating temperature-sensitive packaging and products.
- Retail Packaging
- The potential for packaging companies to create interactive packaging that creates unique, memorable experiences for consumers.
- Promotional Products
- Promotional and advertising companies can create novel marketing campaigns with smart branded products that interact with consumers.
