Transparent Functional Supplement Shots

Ryde's Shots are Now Informed Choice Certified

Ryde, the globally recognised functional wellbeing brand known for its pocket-size two-ounce dietary supplement shots, has announced that its ENERGIZE, FOCUS, and RELAX formulations have earned the prestigious Informed Choice certification. This is a rigorous global program that regularly tests dietary supplements for over 285 banned substances listed by the World Anti-Doping Agency at LGC, the world's longest-standing anti-doping laboratory. The organization that provides Informed Choice certifications relies on ISO 17025-accredited methods to meet one of the highest industry standards for safety, integrity, and transparency.

Each two-ounce shot contains Ryde's proprietary Ryplenish formula alongside science-backed ingredients such as B-vitamins, ginseng, and green tea caffeine to support energy, focus, or relaxation throughout the day. The products also offer zero calories, zero sugar, and are vegan and gluten-free.

Image Credit: Ryde

Certified Transparency
Certified transparency around banned-substance testing and ISO-accredited methods creates opportunities for new trust-driven product tiers that differentiate on verified safety and integrity.
Pocket-size Functional Shots
Micro-dose, two-ounce formats highlight a move toward portable, single-serve supplementation that enables tailored timing and dosing for on-the-go consumers.
Clean-label Performance Formulations
Sugar-free, vegan, and gluten-free formulations paired with science-backed actives signal demand for performance products that prioritize clean ingredients and clear efficacy claims.

Industries Being Reshaped

Sports Nutrition
Elite and recreational athletes could gravitate toward certified, low-risk supplements, creating space for product lines that blend anti-doping assurance with performance ingredients.
Workplace Wellness
Employers and corporate wellness programs may value convenient focus and energy shots that promise verified ingredient safety for use in professional environments.
Functional Beverage Manufacturing
Beverage makers stand to explore compact, ready-to-drink functional shots that integrate verified testing and clean-label positioning to capture health-conscious consumers.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 50%
Activity 56%
Freshness 77%