Since releasing a spontaneous and beach-inspired homeware collection in August of 2017, Fred Segal and CB2 teamed up again to give into classic indoor/outdoor living decor a playful pop art twist. In a statement about the second collaborative capsule, Fred Segal shared that the main objective for both brands was to embrace the versatile style of cheerful homeware design with a heavy focus on social connectivity and entertainment that emphasizes the city of Los Angeles.
The indoor/outdoor living decor collection was inspired by the "poolside at the Hollywood Hills in the 70s." Boasting uniform retro patterns in white, red and blue, as well as a contemporary sofa silhouette in navy, the CB2 x Fred Segal collection not only references itself, but also opens up the possibility of vibrant accessorizing.
Photo Credits: Fred Segal, CB2
Why This Trend Is Growing
- Playful Homeware Design
- Disruptive innovation opportunity: Create homeware products with vibrant colors and pop art designs to add a playful twist to indoor/outdoor living spaces.
- Social Connectivity and Entertainment
- Disruptive innovation opportunity: Develop homeware that incorporates technology and social media integration to enhance social connectivity and entertainment experiences in the home.
- Retro-inspired Homeware Collections
- Disruptive innovation opportunity: Design homeware collections inspired by past eras, such as the 70s, to evoke nostalgia and tap into consumer's desire for vintage aesthetics.
Industries Being Reshaped
- Home Decor Industry
- Disruptive innovation opportunity: Introduce a line of homeware products that cater to the growing demand for unique and colorful home decor options.
- Technology Industry
- Disruptive innovation opportunity: Develop smart home devices that integrate seamlessly with indoor/outdoor living spaces, providing enhanced entertainment and connectivity features.
- Fashion Industry
- Disruptive innovation opportunity: Collaborate with homeware brands to create fashion-inspired limited edition collections that bring a stylish touch to indoor/outdoor decor.
