The design of this is brilliant, like a useful indoor playhouse for adults, or in fact, a shed. It is from design studio Gorm, who designed this small shed for household storage, such as the kitchen utensils shown above.
It is unquestionably cute, but I can't see it helping storage by simply taking up shed-loads of room. However, it is super-stylish, so maybe that is not too bad a thing.
Implications - While the priority of consumers that buy furniture and storage units may have once been exclusively practicality and function, there has been a recent shift in consumer priorities towards style and presentation. The most popular products strike a balance between the two forces.