Indoggo Gin, an American gin spirit brand co-founded by rapper Snoop Dogg, has launched a branded tour bus set to travel around the United States, offering tastings.
Indoggo Gin was released last year in the United States in partnership with Snoop Dogg's close friend and business partner, Keenan Towns. The new tour bus is branded with 'Indoggo' type font and the slogan "remix your gin." As of right now, the bus has already begun its tour in Los Angeles, California -- Snoops home state.
“I am thrilled to bring the refreshing and smooth taste of Indoggo Gin to people across the country,” said Snoop Dogg in a recent press release.
As for the actual gin, Indoggo is distilled five times and made with seven different botanicals, including coriander, orange, and cassia. The gin is said to be a "California-style" spirit that is light, fruity, and sweet on the palette.
Image Credit: Indoggo Gin
What's Driving This Trend
- Gin Tasting Tours
- There's an opportunity for other gin brands to create their own tasting tours to reach a wider audience.
- Celebrity-branded Spirits
- More celebrities and influencers may start launching their own spirits as a way to capitalize on their personal brands and reach a new market.
- Branded Tour Buses
- Other liquor and beverage brands may start using branded tour buses to increase visibility and connect with consumers by offering exclusive tasting experiences.
Who This Affects Most
- Distilleries
- Distilleries can use the trend in gin tasting tours to create their own tours for their brand, showcasing their unique distilling process and botanicals.
- Celebrity Branding
- As more celebrities create their own spirits, there's an opportunity for branding and marketing agencies to partner with them to create successful marketing campaigns.
- Tourism
- With the rise of branded tour buses, there's potential for tourism companies to offer custom tour experiences through partnerships with liquor and beverage brands.
