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Indian Politicians are Texting for Votes

— April 18, 2006 — Social Good
Politics, or rather politicians, have caught up with the latest communications technology. Or so it seems.

If your mobile phone goes beep, beep, you know it's an SMS. Yes, but this time it is not a friend `forwarding' you the latest joke. It's somebody else: your friendly neighbourhood politico. With the May 8 Assembly polls not far off, he is just canvassing for votes. ...

They have found an alternative through SMS and e-mail. Yes, politicians are beeping the message `vte 4 me' fast and furious. If you have a high-end mobile you can also get to see a leader's mug shot and the party's symbol. As a party functionary in the city reasons, sending SMS for canvassing votes is `easy, convenient, and cheaper'. "Expenditure is very important with the Election Commission keeping a strict watch on how much a candidate is spending to gain votes. The mobile phone has become an integral part of society today. It helps us reach out to a potential voter. With several cellular operators giving free SMS facility, it is cost-effective," the functionary adds.

Trend Themes
1. SMS Campaigning - The trend of using SMS for political campaigning presents opportunities for startups in mobile marketing and analytics.
2. Mobile Politics - The trend of using mobile phones for political messaging presents opportunities for mobile network operators to create tailored service packages for politicians and political parties.
3. Election Tech - The trend of using new communications technologies for political campaigns creates opportunities for startups creating tools for political organizers and fundraisers.
Industry Implications
1. Mobile Networks - The rising trend of mobile phone campaigning creates new markets and opportunities for mobile network operators.
2. Digital Marketing - The use of SMS and other digital channels for political campaigning presents opportunities for businesses providing digital marketing services.
3. Political Technology - The trend of using new communication technologies for political campaigns creates opportunity for startups developing tools tailored to political organizing and campaigning.
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