The ‘Incredible Shrinking Package’ Infographic is Inf
Vivian Lau — July 1, 2012 — Lifestyle
References: awesome.good.is & good.is
Conglomerates in the business world can be magicians too, as the ‘Incredible Shrinking Package’ infographic dishes the skinny on the corporate version of the age-old disappearing act.
If you have been an observant consumer, you may have noticed that there has been more room for differing selection on grocery store shelves because of shrinking product packages. We are in fact getting less for the same amount, which is a depressing thought considering companies are always pushing a ‘you’re getting more for less!’ mantra. Why this is the case is unclear, although there are some advantages to smaller packaging. If we can look past the damage it does to our wallets, consider the slimming effect it can have on our waistlines and the lighter footprint it leaves on the Earth.
Given a dismal financial era, with the bubble bursting in the U.S. in 2008 and the just-passing Euro Crisis, the people of the West are really feeling the repercussions as they make their way onto our dinner tables.
If you have been an observant consumer, you may have noticed that there has been more room for differing selection on grocery store shelves because of shrinking product packages. We are in fact getting less for the same amount, which is a depressing thought considering companies are always pushing a ‘you’re getting more for less!’ mantra. Why this is the case is unclear, although there are some advantages to smaller packaging. If we can look past the damage it does to our wallets, consider the slimming effect it can have on our waistlines and the lighter footprint it leaves on the Earth.
Given a dismal financial era, with the bubble bursting in the U.S. in 2008 and the just-passing Euro Crisis, the people of the West are really feeling the repercussions as they make their way onto our dinner tables.
Trend Themes
1. Shrinking Packages - The trend of shrinking product packages is an opportunity for companies to reduce costs and optimize their supply chains.
2. Eco-friendly Packaging - The use of smaller packages can have a positive impact on the environment, creating an opportunity for businesses to market eco-friendly packaging.
3. Health-conscious Packaging - The trend of using smaller packages can have a positive impact on people's health, creating an opportunity for businesses to market health-conscious packaging.
Industry Implications
1. Consumer Goods - The shrinking package trend is impacting the consumer goods industry, creating an opportunity for companies to innovate their product packaging.
2. Retail - Retailers are impacted by the trend of shrinking packages, creating an opportunity for them to adjust their pricing and marketing strategies accordingly.
3. Packaging - The trend of shrinking packages is impacting the packaging industry, creating an opportunity for businesses to innovate and provide efficient and eco-friendly solutions.
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