Perfumed Book Exhibits

In Libro De Tenebris by Paul Schutze is Heaven for Bibliophiles

There are some qualities about physical books that will be sorely missed once electronic versions completely take over the world, one of which involves its scent; In Libro De Tenebris could help with the transition. It is a fragrance that captures the essence of a paper book's scent.

Created by Paul Schütze, an artist based in London, England, In Libro De Tenebris is part of his Silent Surface exhibit, which is located in Maggs, one of the world’s most prestigious antiquarian booksellers. Showcased in tangent with two other objects, Paper (a book) and Babel (a series of prints of books and pages), the In Libro De Tenebris aroma was sprayed all over a dark book.

Physical Book Preservation
Exploring ways to preserve the sensory experience of physical books in the digital age.
Scent Marketing
Utilizing the power of scent to enhance the overall experience of products or services.
Artistic Fragrances
Creating unique fragrances that evoke specific emotions or memories.

Industries Being Reshaped

Publishing
Incorporating scented elements to enhance the appeal of physical books.
Retail
Using customized scents to create immersive and memorable shopping experiences.
Art
Exploring new ways to integrate sensory elements, like scents, into artistic installations and exhibits.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 83%
Freshness 8%

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