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Nationwide Meat-Free Sandwich Launches

The Capriotti's Impossible Cheese Steak Sandwich is Tasty

— February 12, 2020 — Lifestyle
The Capriotti's Impossible Cheese Steak Sandwich is being launched nationwide by the brand to help offer consumers across the country with the option to try out the premium plant-based menu item. The sandwich was originally test marketed by the brand in Las Vegas in November and was well-received enough to warrant a wider launch to hope offer all Capriotti's patrons with the option to give it a try. The sandwich starts off with 100% plant-based protein that helps it to mimic the flavor and texture of the brand's original cheesesteak quite well.

The nationwide launch of the Capriotti's Impossible Cheese Steak Sandwich was also announced alongside plans for a new Impossible Meatball Sandwich that could launch in the spring.


Image Credit: Capriotti's
Trend Themes
1. Plant-based Menu Items - The success of the Impossible Cheese Steak Sandwich demonstrates consumer demand for meat-free alternatives and presents an opportunity for brands to expand their plant-based menu offerings.
2. Nationwide Product Launches - The nationwide launch of the Impossible Cheese Steak Sandwich and upcoming meatball sandwich indicates Capriotti's willingness to expand to new markets and reach a wider range of customers.
3. Alternative Proteins - The use of 100% plant-based protein in the Impossible Cheese Steak Sandwich highlights the opportunity for businesses to explore the use of alternative proteins and ingredients in their products.
Industry Implications
1. Fast Food - Fast food chains can benefit from incorporating more plant-based options into their menus to appeal to a wider customer base and meet changing consumer preferences.
2. Food Service - Restaurants and food service providers can explore meat-free alternatives as a way to differentiate their offerings and appeal to health-conscious or environmentally-aware consumers.
3. Meat Alternatives - The launch of the Impossible Cheese Steak Sandwich illustrates the potential for growth in the meat alternative industry and the opportunity for companies to develop new plant-based products to meet consumer demand.
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