The creatives at the studio 'onformative' have brought to life invisible electromagnetic fields in their 'Immateriality as Material' collection. Produced in association with Weave magazine, the display is a futuristic depiction of virtual evolution, and the pervasive information force field that lies behind our daily digital interactions.
The Immateriality as Material set is electric, featuring fluorescent off-white shades and geometric graphs. A relative puzzle to the technologically disinclined, the holograms have touched upon a growing art niche that is concentrated on portraying inconspicuous forces, especially those related to wind and foreign emotional states. While this concept has begun to take off on behalf of a variety of artists, onformative studio is the first to eloquently capture these indiscernible digital force fields.