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Imitation Advertising

Sony Girl Asks, "Who Do You Want to Play With?"

— December 5, 2006 — Marketing
Sony's new Vaio site which features an imitation of Mac's ads with a third player in the mix. The ad asks, "Who do you want to play with?" Choose the attractive Sony girl, and she giggles. Ironically, the ad is pushing Sony as the choice for differentiation, but the ad itself is an imitation...

Implications - What's even more interesting is that the VAIO is a PC, so the fact that it tries to set itself apart seems a little strange. But to be fair, the Mac VS PC ads have been effective and dominant for Apple, so it's no surprise here that Sony would try to capitalize on it. There's also the argument that perhaps the VAIO is an additional support here for PC. Either way, it's PC dominated.
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