The Imagine That collection from Essie features six limited edition shades inspired by the concept of escapism and the idea of channeling one’s inner child. The collection includes the following shades: “Keep It Surreal,” “Everything’s Cake,” “Out of the Blue,” “Bizarre You Ready,” “Unreal It In,” and “Imagine That.” Each shade is designed to evoke a sense of creativity and playfulness, encouraging users to imagine a world of their own creation.
Each bottle in the Imagine That collection is priced at roughly $10.00, though this may vary by region. The collection is available exclusively at Ulta Beauty stores and on their website. Additionally, Essie products can be found at other major retailers such as Target, Rite Aid, Walmart, and Amazon, although the exclusivity of this collection to Ulta may limit its availability at these other locations.
Image Credit: Essie
What's Driving This Trend
- Limited-edition Beauty Products
- Exclusivity and limited-time availability of beauty products, like Essie’s 'Imagine That' collection, create urgency and drive customer engagement.
- Escapism-inspired Cosmetics
- Nail polish collections that tap into themes of escapism and childhood nostalgia resonate deeply with consumers seeking creative expression.
- Retail-specific Collaborations
- Exclusive collections with specific retailers, such as Ulta, foster brand loyalty through unique product offerings tailored to particular market segments.
Who This Affects Most
- Cosmetics
- The cosmetics industry benefits from the allure of exclusive, themed collections that emphasize creativity and escapism.
- Retail
- Retailers can leverage exclusive partnerships with popular brands to attract customers and enhance brand differentiation.
- E-commerce
- Online platforms like Ulta’s website capitalize on exclusivity by providing limited-edition products that aren’t available at general retailers.
