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Enhanced Infant Illustrations

The 'Imaginawesome' Tumblr Improves the Scribbles of Children

— August 16, 2011 — Pop Culture
If you could mash together the pure creativity of a child with the competent artistic abilities of an adult, you’d get this amazing 'Imaginawesome' Tumblr blog. Taking illustration submissions from children ranging from ages three and above, the Imaginawesome Tumblr then recreates each submitted drawing with more graphic flair to better articulate the ideas of children.

One standout so far has to be Caroline’s illustration, whose eight-year-old mind concocted an image of herself and her brother as mermaids. The Imaginawesome version of the picture hilariously raises this idea to a more artistic level.

Implications - Consumers enjoy blogging because they want to feel as though they're actively contributing content to the media rather than solely receiving content from corporate sources. Corporations may consider giving consumers a new platform for self-expression in order to satiate their desire to be content producers.
Trend Themes
1. Enhanced Children's Illustrations - Disruptive innovation opportunities: Developing software or apps that can enhance children's drawings and bring them to life.
2. User-generated Content Platforms - Disruptive innovation opportunities: Creating online platforms or apps that allow users to submit and share their creative content, such as drawings.
3. Artistic Expression for Children - Disruptive innovation opportunities: Designing interactive toys or tools that encourage and enhance children's artistic abilities.
Industry Implications
1. Artificial Intelligence Enhancement - Disruptive innovation opportunities: Integrating artificial intelligence into creative tools to enhance and transform children's drawings.
2. Social Media and Blogging Platforms - Disruptive innovation opportunities: Developing social media platforms or blogging tools specifically designed for children to share and showcase their artistic creations.
3. Toy and Education Technology - Disruptive innovation opportunities: Collaborating with educational institutions or toy manufacturers to create innovative products that promote artistic expression and creativity in children.
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