The Imaginary Friend Collection is the latest show at the Museum of Childhood and to spread the word, a series of prints ads have been created. As colorful and playful as one would expect, they each depict an imaginary friend -- or at least what adults would imagine an imaginary friend would look like.
Conceived and executed by AMV BBDO, an ad agency based in London, United Kingdom, the Museum of Childhood Imaginary Friend ad campaign was creative directed by Antony Nelson and Mike Sutherland. Adorably illustrated by Mario Kerkstra, the images were rounded off with hilarious copy by Amar Marwaha. For instance, one reads, "Most urban foxes scavenge for food. This one, however, hunts for comic books" while another reads, "Part lion, part dog, part imagination of a six-year-old."