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$6,400 Sound of Luxury

iDiamond Headphones by Heyerdahl

— December 16, 2007 — Tech
The iDiamond earpiece designed by Heyerdahl jewelry, has 204 diamonds on 18 karat gold. Heyerdahl is located in Oslo, Norway. In addition to a wide selection of gold and silver jewelry, Heyerdahl offers pewter Viking vessels, drinking horns, and cheese slicers, as well as woodcarvings. The iDiamond headphones are priced at $6,400.

Implications - Since the release of the Apple iPod, consumers are becoming more and more attached to their MP3 players as an expression of their individualities. This has resulted in an array of iPod and MP3 player accessories, including skins, cases and embellished headphones. This helps consumers wear their preferences and personalities on their sleeves, which is preferred in today's selfcentric society.
Trend Themes
1. Personalized MP3 Player Accessories - Businesses can capitalize on the trend of consumers expressing their individuality through their MP3 players by offering personalized skins, cases, and embellished headphones.
2. Luxury Tech Accessories - There is an opportunity for businesses to target luxury consumers by creating high-end tech accessories, such as the iDiamond headphones, that combine luxury materials with cutting-edge technology.
3. Fashionable Audio Gadgets - The growing demand for fashionable and stylish audio gadgets presents an opportunity for businesses to design and produce audio accessories that are not only functional but also visually appealing.
Industry Implications
1. Jewelry - Jewelry companies can explore the market for high-end tech accessories and create innovative designs that incorporate precious metals, gemstones, and diamonds.
2. Tech Accessories - The tech accessory industry can focus on developing premium, luxury products that cater to affluent consumers looking for high-end audio gadgets and personalized MP3 player accessories.
3. Fashion - The fashion industry can collaborate with tech companies and designers to create stylish and fashionable audio gadgets that can be incorporated into people's everyday outfits, combining fashion and technology.
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