Sweater Weather Editorials

Kati Nescher Stars in i-D Magazine's Fall Issue

Kati Nescher stars in the 'If You Wear Your Heart On Your Sleeve, Join the Club!' editorial for i-D Magazine's Fall 2014 issue.

Sweater weather has officially arrived! Now is the time to snuggle ourselves in our favorite, oversize cashmere cardigans, jumpers and jerseys. Fashion editor Jacob K swaddled Nescher in deliciously soft garments. Head-to-toe cashmere? Yes, please! Sign me up. I can imagine nestling into a cozy armchair with a cup of tea and a good read in some of these luxurious sweats.

Makeup artist Petros Petrohilos and hair stylist Tina Outen took a simple, understated approach to finishing off these looks. The editorial was lensed by talented photographer Christian MacDonald for i-D Magazine's Fall 2014 issue.

Sweater Weather
Opportunity for retailers to offer a wide range of stylish and cozy sweaters for the fall season.
Oversize Cashmere
Growing demand for oversized cashmere garments, presenting an opportunity for luxury fashion brands and retailers.
Cozy Armchair
Opportunity for furniture manufacturers to create comfortable and stylish armchairs for consumers looking to relax in style.

Where This Applies

Fashion Retail
Fashion retailers can capitalize on the trend of sweater weather by offering a variety of stylish sweaters and cardigans.
Luxury Fashion
The demand for oversized cashmere presents an opportunity for luxury fashion brands to create exclusive and high-end garments.
Furniture
Furniture manufacturers can tap into the trend of cozy armchairs by designing and producing comfortable and fashionable seating options.
SCORE
4.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 52%
Freshness 8%