CNN International is using their iconic CNN logo as the focal point of their latest advertising campaign. The series of three hard-hitting print ads includes a drill logo that says “Get deeper into the story,” a webbed logo that says “No story gets away,” and lastly a zipper logo that says “Get the story behind the story.”
All three ads feature the iconic CNN logo brilliantly incorporated into the image and underlying message. The advertising agency responsible, Heimat in Berlin, must be proud.
What's Driving This Trend
- Interactive Advertising
- Opportunity to create engaging and interactive advertising campaigns by incorporating iconic logos into visuals and messaging.
- Branding Innovation
- Potential for brands to revitalize their logos and leverage them as powerful marketing tools in print advertising.
- Storytelling Techniques
- Exploring novel ways of visually conveying compelling narratives through logo-centered print ads.
Who This Affects Most
- Advertising
- An opportunity for advertising agencies to showcase creativity by incorporating iconic logos into visually impactful campaigns.
- Graphic Design
- A chance for graphic designers to experiment with logo integration and create captivating print ads.
- Printing Services
- Potential for printing companies to offer specialized services that emphasize the seamless integration of logos into print ads.
