The Hostess Iced Pumpkin CupCakes are one of the latest creations from the iconic snack cake brand that will provide consumers with a way to celebrate the impending arrival of autumn. The snack cakes are made with a pumpkin-flavored cake that is filled with a creamy filling before being topped with frosting and accented by a bright orange squiggle of frosting. The products are sure be a hit amongst consumers with a penchant for autumnally flavored foods to help them enjoy them in an easier manner.
The launch of the Hostess Iced Pumpkin CupCakes was touted by Director of Brand marketing at Hostess Brands Adam Lisook who said, "Our insights show that consumers hungrily anticipate the arrival of signature seasonal flavors and they look to limited time only treats to greet them like long lost friends. At Hostess we pride ourselves on our ability to consistently deliver timeless classic treats alongside fresh new flavors inspired by consumer feedback and evolving taste trends, season after season.”