McDonald’s Singapore is putting a unique twist on traditional iced coffee in the form of its new iced coffee floats. The new drinks draw on Singaporean cuisine by combining rich cold brew with chewy coffee jelly.
The new iced coffee floats come in two different flavors, each of which puts a sweet twist on traditional cold brew. The Iced Milk Coffee with Coffee Jelly consists of coffee mixed with milk, ice and coffee jelly, all of which is topped with vanilla soft serve. In contrast, the Iced Black Coffee with Coffee Jelly is also topped with vanilla soft serve, but lacks the addition of milk.
Both of the new coffee drinks are meant to serve as an indulgent way to cool down as temperatures begin to climb.
Key Themes Behind This Trend
- Iced Coffee Innovation
- The creation of unique iced coffee beverages is an opportunity for coffee chains to set themselves apart and attract new customers.
- Local Cuisine Incorporation
- Drawing inspiration from local cuisine can lead to the creation of unique and culturally relevant menu items, setting businesses apart from competitors.
- Dessert Beverage Hybridization
- Experimenting with the combination of desserts and beverages can lead to unique and indulgent menu items that appeal to a wide range of customers.
Where This Applies
- Fast Food
- Fast food chains can experiment with adding unique and culturally relevant menu items, such as McDonald's Singapore's iced coffee floats, to attract customers.
- Coffee Chain
- Coffee chains have the opportunity to innovate and create unique iced coffee beverages, such as those with coffee jelly, to differentiate themselves from competitors.
- Dessert Industry
- The combination of desserts and beverages, such as in McDonald's Singapore's iced coffee floats, can lead to innovative and indulgent menu items in the dessert industry.
