As spectators waited for the show, guests at the Dries Van Noten runway show for Spring couldn't help but take notice of the intricate floral arrangements encased in ice displayed on the catwalk.
The designer paired up with Japanese artist Azuma Makoto in producing a runway spectacle like no other. The iced bouquets served as a backdrop for the fashion show's dominantly black, white, yellow and gold fabrics. Azuma converted nearly 100 types of rare flowers into 23 different arrangements, placed them in subzero water and froze them for a week. The sculptures traveled from Belgium to the Paris in refrigerated cars and arrived morning of the event.
These flowers have garnered a lot of attention, as seen on social media accounts of fashion editors from Vogue and Harper's Bazaar.
What's Driving This Trend
- Ice-encased Floral Arrangements
- Diverse industries can explore new opportunities in creating frozen floral arrangements for runway shows and events.
- Collaboration Between Fashion and Art
- The fusion of fashion and art can yield disruptive innovation by incorporating unique elements into runway shows and fashion presentations.
- Social Media Influence on Fashion Trends
- The power of social media can be leveraged to promote and popularize creative and visually stunning runway concepts like ice-encased floral arrangements.
Who This Affects Most
- Fashion
- The fashion industry can incorporate innovative elements such as ice-encased floral arrangements to create captivating runway experiences.
- Art
- Artists can collaborate with fashion designers to create visually stunning installations like frozen bouquets for runway shows and art exhibitions.
- Social Media
- Social media platforms can be utilized by fashion brands to showcase and promote unique runway concepts, increasing visibility and engagement.
