Moose Tracks Ice Cream teamed up with another Michigan-based company, Wax Poetic Candle Bar, to create an ice cream-inspired candle that promises to delight those who want to indulge their senses. The candle is made with ingredients sourced from Michigan and they capture the essence of the Original Moose Tracks flavor with vanilla, peanut butter cups and Moose Tracks Fudge.
The 11-ounce candle has a 70-hour burn time and an organic cotton wick and it provides a comforting experience for ice cream lovers. Candles have become especially popular over the past few years as a result of people spending an extended period of time at home and wanting to elevate the look and feel of the atmosphere.
Key Themes Behind This Trend
- Food-inspired Candles
- Creating scents inspired by popular food items into candles presents an opportunity for companies to reach consumers looking for unique sensory experiences
- Local Sourcing
- Emphasizing locally-sourced ingredients in candle production can attract conscious consumers looking to support local businesses and reducing carbon footprint
- At-home Experiences
- The increasing popularity of candles represents an opportunity for companies to create products that provide a heightened at-home sensory experience for consumers
Where This Applies
- Candle Industry
- Expanding product lines to include food-inspired scents can help candle companies to differentiate themselves and attract new markets
- Food Industry
- Partnering with candle companies to create food-inspired scents can serve as an innovative marketing strategy for food companies to increase consumer engagement
- Local Makers
- Partnering with local producers can help candle companies emphasize locally-sourced ingredients and increase appeal to conscious consumers
