Don't be fooled by names like Chocolate Martini, Mint Mojito and Strawberry Daiquiri from Neon Penguin—these are not drinks, they're ice cream and alcohol desserts. Infused with real alcohol, the ice cream and sorbet products take inspiration from some of the most classic cocktails in order to bring an adult twist to a childhood treat.
In order to reiterate its sophisticated take on ice cream, the branding for Neon Penguin takes inspiration from an after-hours club with a dark design that plays off of the colors of glowing neon signage. Despite this play on going out for a boozy night, the identity developed for Neon Penguin by the Robot Food summed up by the design agency as "Proof that dessert at home doesn't have to be boring."
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