The IceBlok is an innovative approach to catching and preventing ice cubes from entering your mouth.
Created for people who are incapable of drinking iced beverages properly, the web-like design keeps ice cubes in the glass where they should be.
The IceBlok will let you enjoy your cool drink without the hassle of those annoying cubes of ice!
Implications - The summertime is magical and people emerge from their homes to enjoy BBQs and patios. Going hand in hand with this is the concept of making the simple things in life more fun. Consumers shouldn't have to spend a ton of money to have a fun (and functional) experience with a product and these ice cube webs prove it.