The iCB Spring/Summer 2014 ad campaign may be minimalist overall, but there is a futuristic vibe thrown into the mix that owes itself to the sleek all-white outfits put on display as well as the holographic backdrop present in each image. The latter was directly inspired by the holographic materials used in the new line while the fluorescent light work was influenced by the creations of the late Dan Flavin, an American minimalist artist.
Shot by photographer Daniel Jackson, the iCB Spring/Summer 2014 ad campaign stars Puero Rican model Joan Smalls. The brunette beauty was styled by Tiina Laakkonen. The crisp whites and techno materials were complemented with a slicked back ponytail and barely there makeup.