The Ibuprom Max campaign shows that there are some headaches out there that require a little more attention than others. These are the ones that can often be likened to birds pecking at scalps and snakes constricting over foreheads. Entirely unpleasant, the imagery does hit the nail on the head, so to speak.
Conceived and executed by Kaffeine, an ad agency based in Kiev, Ukraine, the Ibuprom Max campaign reads, "For the mornings after." Whether a person has partied all night, prepared a gruelling presentation or simply woke up on the wrong side of the bed, the Ibuprom Max campaign suggests the perfect remedy.
The Ibuprom Max campaign was art directed by Dima Tsapko and creative direction by Anze Jereb with photography and design by Denis Rostolopa.
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