The Project Yoamolaleche was conceived to attract a huge group of eternal belated adolescents to milk by appealing to their youthful spirit.
The website proclaims, "We think of ourselves as a healthy spirit and we consider that milk is the element of our inspiration. A whitish liquid, an opaque juice that has a slightly sweet flavour. Milk is the first food of a baby, maternal food, the source of life and divine energy".
Yoamolaleche® means a healthy choice to live through our continuous memories with our feelings of nostalgia. The Argentinian design studio Duo/Ido conceived this project.