Juvia's Place, the beloved beauty brand founded by Nigeria-born mother Chichi Eburu dedicated to "truly represented Black culture as a whole," recently expanded its portfolio with the launch of the I AM Magic Velvety Matte Foundation in 42 unique shades, ranging from Marisol to Sudan.
Each color was globally-inspired to match all skin tones, ranging "from the deepest dark to the fairest fair." The website includes a description of each shade and which undertones best fit the foundation. For example, cool undertones, slightly red undertones, peachy undertones, and golden undertones—to name a few. The full coverage foundation offers long-lasting, non-cakey coverage and can be worn alongside the Juvia's Place I Am Magic Concealer for a glowing complexion.
Image Credit: Juvia's Place