Hydrating Lip Gloss Stains

NYX's Lip I.V. Delivers Vitamin-Infused Hydration, Plus Color & Shine

NYX's Lip I.V. Hydrating Lip Gloss Stain delivers a dose of skin-caring vitamins in a unique format that combines the best features of a lip serum with a stain for lasting payoff. The all-in-one lip stain and gloss features water-breaking technology to deliver lightweight, intense pigmentation and a refreshing sensorial feel.

Notable ingredients in the lip product include magnesium, B12 and coconut water, and its versatile formula can be worn one of two ways: as a wet-shine look or wiped off for a natural-looking lip stain effect that lasts.

Traditional lip stains are often criticized for being drying, and consumers now crave cushiony formulas that combine the comfort of a lip balm with skincare benefits, all while delivering a swipe of vibrant, high-impact color.

Vitamin-infused Cosmetics
Beauty products intertwined with nutrient-rich ingredients, providing dual benefits of cosmetic appeal and skin care.
Multi-functional Beauty Products
Cosmetic items offering versatility, like combining lip gloss with lip stain, promote convenience and efficiency for users.
Water-breaking Technology
Innovative formulations focusing on lightweight, hydrating solutions that enhance the sensory experience.

Where This Applies

Health-integrated Beauty
Consumer demand for beauty products that offer additional health benefits such as vitamins and hydrating elements.
Hydration-focused Cosmetics
The rise in popularity of makeup products prioritizing moisture to combat traditionally drying formulas.
Sensory-enhanced Beauty
The beauty industry’s shift towards creating products that not only perform well but also provide a pleasing sensory experience.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 55%
Activity 62%
Freshness 36%