Hustler Lubricants has a reputation for being very blatant and explicit with its products, packaging and design.
Many people view it as very freaky-deaky, which is great because it gets straight to the point. However, competitors like Penthouse and Pleasure Chest have changed their looks to clean and modern designs, and Hustler is cleaning up its act, too. To combat the brand's more raunchy branding, designer Joy Lin has recreated its packaging, offering a very fresh style through the incorporation of slimmer, more modern typography along with a minimal look for a crisp and clean feel.
Now frisky consumers can feel comfortable, classy and just as clean as the products when they use Hustler Lubricants and other naughty toys.
Why This Trend Is Growing
- Clean Packaging
- Brands who traditionally have explicit designs can focus on clean and modern packaging to cater to a wider audience.
- Minimalism
- Incorporating slim and modern typography can be an effective way to give brands a fresh and clean feel.
- Classy-designs
- Using sleek and minimal designs can help brands appeal to a more sophisticated audience.
Industries Being Reshaped
- Adult Entertainment
- Adult entertainment brands can benefit from updating their packaging to cater to a wider audience who might shy away from explicit designs.
- Health and Personal Care
- Brands in the health and personal care industry can incorporate clean and minimalistic designs in their packaging to convey a sense of purity and safety to consumers.
- Consumer Products
- Consumer products companies can explore the use of sleek and minimal designs to appeal to a more sophisticated audience.
