Gamers are people too, and like most people, they need food to survive -- after all, a hungry gamer isn't an efficient gamer.
Fortunately for hungry gamers everywhere and unfortunately, for people who like to use their hands while eating, YouTube channel TheSyndicateProject has teamed up with British food maker Mattesons to make the ultimate gaming helmet known as the MMM3000. The helmet includes a feeding tube that drops snacks directly into a hungry gamer's mouth, as well as headphones and a microphone for online gameplay.
Seriously, I don't know too many hungry gamers who would ever consider wearing such a thing, but considering it was made as a promotional prototype for Mattesons' Fridge Raiders snacks, I can get on board. Over 15,000 crowdsourced designs were considered before this design was decided upon. Even Tom Syndicate in the YouTube video acknowledges how ridiculous the helmet is -- ridiculously awesome, that is.
Why This Trend Is Growing
- Hands-free Gaming
- Disruptive innovation opportunity: Develop innovative products that enhance the gaming experience by providing hands-free options for gamers.
- Gamification of Food Consumption
- Disruptive innovation opportunity: Create gamified food products or experiences that cater to the gaming community and offer convenience while gaming.
- Promotional Partnerships
- Disruptive innovation opportunity: Collaborate with brands to create unique and attention-grabbing promotional products that cater to specific target markets.
Industries Being Reshaped
- Gaming
- Disruptive innovation opportunity: Integrate food consumption into gaming devices or accessories to enhance the overall gaming experience.
- Food and Snacks
- Disruptive innovation opportunity: Develop convenient and easily consumable snack options specifically designed for gamers.
- Promotion and Marketing
- Disruptive innovation opportunity: Create engaging and interactive promotional products for brands to connect with their target audience and make a lasting impact.
