Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Hummus Branding Opts for Glass Jars Over Harmful Plastics

 - Feb 9, 2016
References: thedieline
This example of hummus branding elevates an ancient to the level of a gourmet artisan product through the use of delicate illustrations. Gerove Hummus is a Lithuanian brand producing a variety of nutritious and delicious snacks that are brought to life through their packaging.

Designed by agency VRS WPI Vilnius, the range is most notable for its laid back color palette and choice of glass jars for a container over the flimsy and toxic plastic designs many are accustomed to. Designed for user experience, the packaging scheme transforms the process of eating hummus into one that feels indulgent and like a treat. Each of the four flavors is denoted by a different colored label, while the jars can be cleaned for reuse.