This example of hummus branding elevates an ancient to the level of a gourmet artisan product through the use of delicate illustrations. Gerove Hummus is a Lithuanian brand producing a variety of nutritious and delicious snacks that are brought to life through their packaging.
Designed by agency VRS WPI Vilnius, the range is most notable for its laid back color palette and choice of glass jars for a container over the flimsy and toxic plastic designs many are accustomed to. Designed for user experience, the packaging scheme transforms the process of eating hummus into one that feels indulgent and like a treat. Each of the four flavors is denoted by a different colored label, while the jars can be cleaned for reuse.